We’re a branding and marketing studio that helps playful brands get serious attention.
From bold identities to scroll-stopping content, we build brands that stick — and spread.
Smart strategy meets offbeat design. And yes, it all starts with a spark (or a sneeze).
Self-Guided Travel is a large-scale, content-driven marketing platform for walking holidays and countryside stays—designed and built in Webflow with a fully customised CMS structure. We're using Webflow's CMS to create hundreds of interlinked pages across countries, regions, counties, destinations, trails, places to stay, and partner listings.
The entire build is focused on long-term scalability, SEO strength, and editorial control.
Each section of the site is modular and highly structured, allowing for automated connections between relevant pages—like linking a destination to its nearby trails and accommodation, or a trail to the operators who run holidays on it. We're designing every page with content-first principles: clean layouts, high readability, and flexible CMS fields to support future features like user reviews, magazine articles, and advanced filtering.
This project is as much about content architecture as it is about design. It's been exciting to build something that blends storytelling, discovery, and data, while laying the groundwork for a broader ecosystem of slow, self-guided travel.
From the start, Self-Guided Travel was designed to work beautifully on mobile—because that’s where a lot of travel planning actually happens.
We’ve built a mobile experience that’s fast, clean, and intuitive, with scroll-friendly layouts, touch-friendly navigation, and content that’s easy to browse on the move.
Webflow’s responsive tools let us customise every layout for mobile without compromising on the depth of content.
Dynamic CMS connections ensure mobile users can jump seamlessly from a trail to a destination, or from an accommodation listing to nearby walks—all without clutter.
Combined with lightweight animations, optimised images, and lazy loading, the mobile site balances performance with polish.
Whether someone’s on a train, in a pub, or halfway up a hill, the experience holds up—quick to load, simple to explore, and full of ideas worth saving for later.
Startups, small teams, and brave brands ready to stand out.